Intent data
Know who is researching before they call anyone.
BootSoc Signal surfaces accounts showing active research on your topics, then maps the people you can reach.
What goes wrong with intent data
Signal without people
Knowing an account is surging doesn't help if you can't reach the people doing the research.
Noisy topics
Broad topic taxonomies flag every company that reads the news. Your team ends up chasing curiosity, not buying intent.
Data that sits in a spreadsheet
Weekly exports nobody acts on. Intent only matters when it changes what sales and marketing do next.
How the program runs
Choose your topics
We build a topic set from your category, competitors and use cases, and tune it to cut noise.
Detect the surge
Signal compares each account's research on those topics against its own baseline, and flags real spikes.
Find the people
For surging accounts, we identify reachable contacts in the roles that match your buying committee.
Activate
Surging accounts feed straight into syndication, ABM, BootSoc Reach display or your own SDR queue.
What you get
- Custom topic set built around your category
- Weekly account surge report with scores
- Contact mapping for surging accounts
- Direct feeds into CRM, MAP or ABM platform
- Activation through BootSoc programs or your team
Weekly
Surge refresh on every tracked account
First-party
Engagement from the IntentBuy network
Activated
Signals routed into live programs
Target exactly who you sell to
- Custom topic clusters
- Competitor and alternative research
- Account surge thresholds
- Firmographic and technographic filters
- Buying-committee roles
- US, UK and Canada geo
Leads land in HubSpot, Salesforce, Marketo, Eloqua or any system that accepts CSV or API delivery. Size your audience first.
Where does BootSoc Signal intent data come from?
From first-party engagement on our owned publisher, IntentBuy, and from BootSoc program engagement, combined with vetted third-party research signals. We don't buy or sell personal data from data brokers for intent scoring.
Is intent data identifying individual people?
Surge scoring works at the account level. Individual contacts are only added when they have a lawful basis for outreach, and all outreach follows our Email and outreach policy.
How is Signal different from Bombora or G2 intent?
Signal is built to be activated. Instead of a report, surging accounts flow directly into content syndication, ABM and display programs we run for you. It also works alongside those providers if you already license them.
Can we use Signal without other BootSoc programs?
Yes. Signal can be delivered as a weekly feed into your CRM or ABM platform for your own teams to action.
Works well with
- Content syndicationPut your whitepapers, reports and webinars in front of the right roles, and get back only the downloads that match your ICP.
- Demand generationMulti-touch programs that move accounts from first engagement to MQL, SQL or BANT-qualified conversation.
- Account-based marketingReach the full buying committee inside your target accounts with coordinated content, display and outreach.
Let's plan next quarter's pipeline.
A 30-minute call with a strategist. You leave with a target spec, audience size and a program plan, whether or not we work together.