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IntentBuy. Where buyers research tech.

Our own publication covers the technology decisions B2B buyers are making right now. Reader engagement becomes first-party intent, and your content reaches people in the middle of their research.

A reader browsing a technology publication on a laptop

What IntentBuy covers

  • AI and machine learning
  • Cybersecurity
  • Gadgets and hardware
  • Policy and regulation
  • Startups and finance
  • Enterprise tech

Ways to reach IntentBuy readers

Every format runs under the same consent and verification rules as the rest of BootSoc.

Sponsored articles

Editorially reviewed pieces that put your point of view in front of readers already researching the category.

Content hosting

Your reports and whitepapers hosted on IntentBuy with gated download pages, feeding verified content syndication leads.

Newsletter placements

Native placements in IntentBuy's topic newsletters, sent only to subscribers who opted in.

Display and native

BootSoc Reach placements across IntentBuy, targeted by account, topic and role.

Reading patterns become BootSoc Signal.

When readers from the same company start researching a topic more than usual, Signal flags the account. That first-party signal sits alongside vetted third-party intent, so your programs focus on accounts that are actively in-market.

Let's plan next quarter's pipeline.

A 30-minute call with a strategist. You leave with a target spec, audience size and a program plan, whether or not we work together.

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