Content that reaches buyers, not bots.
We distribute your assets to verified decision makers and deliver only engaged, consented, in-spec leads.
Why most syndication programs stall
Downloads without intent
Incentivised clicks and co-registration inflate volume while your SDRs chase contacts who never read a page.
Stale contact data
Titles change and people move on. Leads built on year-old records bounce, bounce again, then hurt your domain.
Filters that leak
Company size, geo and title filters get applied loosely, so a quarter of every file ends up rejected.
How the program runs
Map the audience
We turn your ICP, TAL and personas into a written targeting spec you sign off before launch.
Match the asset
Each asset gets a hosted landing page and an email and on-site placement mix tuned to the persona.
Verify every record
Engagement, consent, title, company and deliverability are checked by software, then by a person.
Deliver and optimise
Clean files land in your CRM or MAP on your cadence, with pacing and acceptance reported weekly.
What you get
- Hosted, branded landing page per asset
- Custom qualifying questions (up to three)
- Daily or weekly lead delivery via CSV, API or direct CRM push
- Weekly pacing and acceptance report
- Free replacement of any lead outside spec
100%
Leads with recorded opt-in consent
2-step
Automated plus human verification
Free
Replacement for out-of-spec leads
Target exactly who you sell to
- Industry and sub-vertical
- Company size and revenue
- Job function and seniority
- Named account lists (ABM)
- Technographics and installed stack
- US, UK and Canada geo
- Topic-level intent
- Suppression and exclusion lists
Leads land in HubSpot, Salesforce, Marketo, Eloqua or any system that accepts CSV or API delivery. Size your audience first.
What counts as a valid content syndication lead?
A person who matches your written spec (geo, industry, size, title), actively engaged with your asset, gave consent to be contacted about it, and whose email and phone pass our deliverability checks at the time of delivery.
Can we add custom qualifying questions?
Yes. Most programs use up to three questions, such as project timeline or current vendor. Answers are captured on the landing page and included in the delivery file.
How are leads delivered?
By secure CSV, API, or a direct push into HubSpot, Salesforce, Marketo or Eloqua. Delivery cadence is daily or weekly, whichever suits your routing.
What happens if a lead is rejected?
Send it back with the reason within the agreed review window. If it falls outside the signed spec, we replace it at no cost.
Is this compliant for UK and Canadian audiences?
Yes. Consent language and data handling follow UK GDPR and PECR for the UK, and PIPEDA and CASL for Canada. See our Data and trust center for the detail.
Works well with
- Demand generationMulti-touch programs that move accounts from first engagement to MQL, SQL or BANT-qualified conversation.
- Account-based marketingReach the full buying committee inside your target accounts with coordinated content, display and outreach.
- BootSoc SignalBootSoc Signal spots accounts actively researching your category and turns that research into prioritised, reachable contacts.
Let's plan next quarter's pipeline.
A 30-minute call with a strategist. You leave with a target spec, audience size and a program plan, whether or not we work together.