Notes from the demand floor.

Practical guides on verified leads, intent data and staying compliant across the US, UK and Canada.

Guide September 18, 2026

What makes a B2B lead verified? A buyer's checklist

Every vendor says their leads are verified. Here are the six questions that separate a checked record from a guessed one.

Compliance September 10, 2026

One campaign, three very different laws. A plain-English guide to what each market requires before you hit send.

Playbook August 28, 2026

Most intent programs fail at activation, not detection. A practical playbook for acting on account-level signals.

A 30-minute call with a strategist. You leave with a target spec, audience size and a program plan, whether or not we work together.