Notes from the demand floor.

Practical guides on verified leads, intent data and staying compliant across the US, UK and Canada.

Guide October 3, 2026

First-party vs third-party intent data: what's different and when to use each

Not all intent signals are equal. Where the data comes from decides how far you can trust it and what you should do with it.

Guide October 3, 2026

Most arguments between marketing and sales are really arguments about definitions. Here's how to write one everybody signs.

Compliance October 3, 2026

Legitimate interest can cover a lot of B2B marketing, but only if you can show your working. Here's what the test involves.

Playbook October 3, 2026

ABM doesn't need a year-long transformation. Here's how to pick the right accounts, launch coordinated plays and prove pipeline in a quarter.

Guide October 3, 2026

Two vendors can quote the same cost per lead and deliver completely different results. Here's how to tell them apart before you sign.

Guide September 18, 2026

Every vendor says their leads are verified. Here are the six questions that separate a checked record from a guessed one.

Compliance September 10, 2026

One campaign, three very different laws. A plain-English guide to what each market requires before you hit send.

Playbook August 28, 2026

Most intent programs fail at activation, not detection. A practical playbook for acting on account-level signals.

A 30-minute call with a strategist. You leave with a target spec, audience size and a program plan, whether or not we work together.