Pipeline, not just MQLs.
Multi-touch nurture across email, content and phone that hands your team qualified conversations, not raw names.
Where demand programs lose value
One-touch leads
A single download is a weak signal. Without follow-up, most of those names never reach sales-ready.
Qualification guesswork
MQL means something different to every team. Without a shared definition, handoff turns into argument.
Channels that don't talk
Email, display and calling run as separate projects, so buyers get mixed messages and you get messy data.
How the program runs
Define qualification
We agree the exact MQL, SQL, HQL or BANT criteria with your sales team before anything launches.
Engage in sequence
Buyers see coordinated touches: content, email follow-up, retargeting and a live qualification call.
Qualify by conversation
Trained SDRs confirm budget, authority, need and timing, and record the answers verbatim.
Hand off warm
Qualified leads arrive with the conversation notes, engagement history and preferred next step.
What you get
- MQL, SQL, HQL and BANT program tiers
- Multi-touch nurture across email, content and phone
- Call notes and qualification answers on every record
- Real-time delivery into your CRM
- Program dashboard with stage-by-stage conversion
BANT
Criteria agreed with your sales team
Verbatim
Qualification notes on every lead
Weekly
Optimisation reviews
Target exactly who you sell to
- Industry and sub-vertical
- Company size and revenue
- Job function and seniority
- Named account lists (ABM)
- Technographics and installed stack
- US, UK and Canada geo
- Topic-level intent
- Suppression and exclusion lists
Leads land in HubSpot, Salesforce, Marketo, Eloqua or any system that accepts CSV or API delivery. Size your audience first.
What is the difference between MQL, SQL, HQL and BANT leads?
MQLs have engaged and match your profile. HQLs (high-quality leads) add answers to custom qualifying questions. SQLs and BANT leads have been qualified in a live conversation for budget, authority, need and timeline.
Who does the qualification calls?
BootSoc's in-house SDR team. We don't subcontract calling, and every call follows a script you approve.
Can you work alongside our internal SDRs?
Yes. Many clients use us to qualify the top of the funnel and route only sales-ready conversations to their own team.
How long before we see results?
First leads usually arrive within 7 to 10 business days of spec sign-off. Conversation-qualified tiers take slightly longer to ramp.
Works well with
- Content syndicationPut your whitepapers, reports and webinars in front of the right roles, and get back only the downloads that match your ICP.
- Account-based marketingReach the full buying committee inside your target accounts with coordinated content, display and outreach.
- BootSoc SignalBootSoc Signal spots accounts actively researching your category and turns that research into prioritised, reachable contacts.
Let's plan next quarter's pipeline.
A 30-minute call with a strategist. You leave with a target spec, audience size and a program plan, whether or not we work together.