MQL & SQL Lead Generation

Full-funnel lead generation delivering marketing-qualified and sales-qualified leads. From anonymous visitors to ready-to-buy contacts. Scalable pipeline infrastructure built for predictable revenue growth.

The Lead Generation System

Bootsoc operates both stages as integrated demand generation infrastructure.

04
01

Demand Capture

Multi-channel activation targeting ideal customer profiles across search, social, display, and content syndication. Intent-based targeting identifies accounts and contacts actively researching solutions in your category.

02

MQL Qualification

Behavioral scoring system tracks engagement signals. Downloaded content. Website pages visited. Email opens and clicks. Form submissions. Webinar attendance. Threshold scoring identifies marketing-qualified status.

03

SQL Development

Progressive nurture sequences move MQLs toward sales readiness. Automated workflows deliver targeted content addressing specific pain points and objections. Live qualification identifies budget authority, current challenges, and purchase timeline.

04

Sales Handoff

CRM integration automates lead routing to appropriate sales representatives. Lead intelligence package includes complete engagement history, content consumed, objections surfaced, and qualification data.

Service Components Included

Demand Generation Infrastructure

Campaign strategy and targeting. Creative development and testing. Landing page creation. Form optimization. Multi-channel media execution.

Lead Nurture Systems

Email sequence development. Content asset creation. Marketing automation setup. Behavioral trigger configuration. Progressive profiling implementation.

Qualification Framework

Lead scoring model development. MQL/SQL definition alignment with sales. Qualification form or call script creation. CRM routing and assignment rules.

Technology Integration

Marketing automation platform configuration (HubSpot, Marketo, Pardot). CRM integration and field mapping. Analytics and attribution setup. Dashboard and reporting creation.

Measurable Outcomes

Volume Metrics

  • – MQL quantity by channel and campaign
  • – SQL conversion rate from MQL pool
  • – Cost per MQL and cost per SQL
  • – Monthly lead generation velocity

Quality Indicators

  • – SQL-to-opportunity conversion rate
  • – Sales acceptance rate of delivered SQLs
  • – Average deal size from generated leads
  • – Sales cycle length for marketing-sourced pipeline

Revenue Attribution

  • – Pipeline contribution from lead generation programs
  • – Closed revenue attributed to MQL/SQL campaigns
  • – Return on marketing investment by channel
  • – Customer acquisition cost for marketing-sourced deals
FAQ

Everything You Need to Know About Working with BootSoc

01 What services does BootSoc offer?

We’re a full-service digital growth agency specializing in:

B2B Services: Demand Generation, Lead Qualification, MQL/SQL Lead Generation, Appointment Setting, Account-Based Marketing (ABM), and Sales Enablement

B2C Services: E-Commerce Growth, Social Media Advertising, Influencer Marketing, Email & Retention Marketing, and Conversion Optimization

Digital Marketing: SEO & Content Marketing, Paid Advertising (PPC), and Social Media Management

Development: Website Design & Development, E-Commerce Platforms (Shopify, WooCommerce), and Landing Pages

Paid Advertising: 7-14 days for initial results, 60-90 days for meaningful optimization

SEO & Content Marketing: 3-6 months for significant organic traffic growth

Website Development: 4-16 weeks depending on complexity

B2B Lead Generation: First qualified leads within 30-45 days, predictable pipeline by 90 days

E-Commerce Growth: Initial improvements 30-60 days, significant revenue growth by 90-120 days

Best results come from 6-12 month partnerships allowing strategies to mature and compound.

Both! We work with businesses at all stages:

Startups: Budget-conscious strategies focusing on foundation building and targeted campaigns

Growing Businesses: Multi-channel scaling and expansion from single to comprehensive services

Established Enterprises: Advanced strategies including ABM, attribution modeling, and international expansion

Service packages scale to your business stage and budget.

Integrated Approach: All services work together—SEO informs paid campaigns, web development aligns with conversion goals

Data-Driven Decisions: Every recommendation backed by analytics, not opinions

Transparent Reporting: Clear dashboards showing ROAS, CPA, pipeline, revenue—no vanity metrics

Results Focus: Success measured in business outcomes (revenue, leads, pipeline), not activity metrics

Technical Excellence: Fast websites, optimized campaigns, quality execution

Simple 3-step process:

1. Schedule Free Discovery Call
Book 30-minute consultation discussing your business, goals, and opportunities

2. Receive Custom Proposal
Within 3-5 days, get detailed strategy, timeline, deliverables, and investment breakdown

3. Kickoff & Launch
Upon approval, begin with onboarding, strategy workshops, and campaign launches

#BOOTSOC DELIVERS A DYNAMIC SPECTRUM OF SOCIAL MARKETING WEB APP SOFTWARE AND LEAD-GEN SOLUTIONS.

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